New Construction

The builder's agent works for the builder. We work for you.

Walking into a model home without your own agent is like walking into a car dealership without doing research. The builder's sales team represents the builder's interests — not yours. We level the playing field.

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Never walk into a builder's sales office without your own agent.
Builder contracts are written to protect the builder — not you. Using your own agent for new construction costs you nothing (the builder pays our commission), but gives you expert representation, negotiation leverage, and construction oversight. Once you register with the builder's sales agent, it may be too late to bring your own representation.
What Builders Won't Tell You
Builder contracts are a dangerous game.
Their Contract, Their Rules
Builder contracts are 40-60 pages written by their attorneys. They include escalation clauses, material substitution rights, timeline flexibility (for them, not you), and limited warranty terms. Without an experienced agent reviewing these, you're signing blind.
Upgrade Markups
Builders make significant profit on upgrades — sometimes 50-100% markup. We know which upgrades add real resale value and which are cosmetic traps. We also know what's negotiable (more than builders want you to think).
Construction Oversight
The builder's sales agent works for the builder. They're not going to flag construction issues. We attend milestone inspections, catch problems early, and advocate for corrections before you close — not after, when your leverage is gone.
Always bring a buyer's agent who has worked with new construction before. The risks are too high to go alone. Our representation costs you nothing — the builder pays.
The Difference
What you get with your own agent.
With Tang Group
Going Alone
Someone negotiating for YOU
Yes
✗ No
Upgrades & incentives negotiation
Yes
✗ No
Construction quality oversight
Yes
✗ No
Contract review by your attorney
Yes
✗ Unlikely
Independent inspection at milestones
Yes
✗ No
Resale value guidance on upgrades
Yes
✗ No
Additional cost to you
$0
$0
Builders We Know
Active relationships with NJ's top builders.
We know each builder's process, contract quirks, upgrade pricing, and negotiation patterns. That knowledge directly benefits you.

Toll Brothers

Luxury communities across Somerset & Mercer

Lennar

Everything's Included® homes & townhomes

Ryan Homes

Entry-level to move-up across NJ

K. Hovnanian

NJ-headquartered, multiple active communities

Pulte

Single-family & 55+ communities

What We Do
From model home visit to closing day.
1

Builder & Community Selection

We help you compare builders, communities, lot positions, school districts, and commute times. Which upgrades add resale value? Which ones are cosmetic? We tell you before you spend.

2

Contract Negotiation

Builder contracts are written to protect the builder. We negotiate incentives, closing cost credits, upgrade packages, and timeline protections. Our attorney reviews every contract before you sign.

3

Construction Oversight

We schedule independent inspections at foundation, framing, and pre-drywall stages — not just the final walkthrough. Issues get caught early when they're fixable, not after you've moved in.

4

Final Walkthrough & Closing

We create a detailed punch list, ensure every item is addressed before closing, and coordinate with your lender and attorney. If something isn't right, we hold the builder accountable.

Common Questions
New construction FAQ.
Do I really need my own agent for new construction?+
Yes. The builder's on-site sales agent represents the builder. Their job is to sell you as many upgrades as possible at the highest price. Your agent's job is to negotiate on your behalf, review contracts, oversee construction quality, and make sure you're protected. And it costs you nothing — the builder pays our commission.
Does having my own agent increase the price?+
No. The builder's commission structure already accounts for buyer's agents. Whether you bring your own agent or not, you pay the same price. The difference is whether that commission goes to someone who represents YOU or gets kept by the builder's team.
I already visited the model home without an agent. Is it too late?+
It depends on the builder, but in many cases we can still be added as your representative. Call us as soon as possible — the earlier we're involved, the more we can negotiate for you. Some builders require agent registration on the first visit, so don't sign anything before calling us.
Which upgrades are worth it and which aren't?+
This is one of the most valuable things we do. Structural upgrades (extra bedrooms, finished basements, lot premiums) tend to hold value. Cosmetic upgrades (premium countertops, fancy light fixtures) are often overpriced by the builder and can be done cheaper after closing. We advise on every line item.
Can you help if I'm buying new construction as an investment?+
Absolutely. Several of our investors buy new construction in strong school districts for long-term appreciation and rental income. We advise on which communities and floor plans are most rentable, and can manage the property after you close.
Get Started
Tell us about your new construction plans.

New Construction Guidance

We'll connect you with the right builders, communities, and information for your situation.

In Business Since 2003  ·  Circle of Excellence · 20 Years (NJ Realtors® Top Producer Award)  ·  Bilingual 中英双语

Call (908) 874-5798 Book a Free Consultation Email Steven Directly

No obligation · We typically respond within 1 hour · Available evenings & weekends

About to visit a model home?

Call us first. Builders require agent registration on the first visit. If you go alone, we may not be able to represent you later.

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